• Heluva Good! Encourages Racing Fans to Serve “Heluva Good! Finger Foods for the Finger Lakes” during Watkins Glen International’s Race Weekend Watkins Glen, NY (August 12, 2011) - During the weekend of August 12th–14th, racing fans can spice up their tailgating experience at Watkins Glen International by serving up “Heluva Good!® Finger Foods for the Finger Lakes” to celebrate the “Heluva Good! Sour Cream Dips at The Glen” NASCAR Sprint Cup Series race....
• Heluva Good!®, Title Sponsor of “Heluva Good! Sour Cream Dips 400,” Donates $10,000 to VFW Foundation Brooklyn, MI (June 15, 2011) - Funds Support Salute to Military Fathers Program on Father’s Day NASCAR Sprint Cup Race...
• Heluva Good! Introduces Buffalo Wing as New Limited Edition Flavor Sodus, NY (April 4, 2011) - Sour Cream Dip Will Heat Up BBQ Season with the Spicy Flavor of Popular Appetizer...
• Heluva Good®! Encourages Racing Fans to Grill a “Heluva Good! Jalapeño Cheddar Burger” during Michigan International Speedway’s June Race Weekend Brooklyn, MI (June 11, 2010) - During the weekend of June 11th–13th, racing fans can spice up their tailgating experience at Michigan International Speedway by grilling up a “Heluva Good!® Jalapeño Cheddar Burger” to celebrate the “Heluva Good! Sour Cream Dips 400” NASCAR Sprint Cup Series race on June 13th....