• Heluva Good! Expands Its Cheese Selection with New Line, Heluva Good! BOLD Sodus, NY (November 8, 2012) - Three new flavors offer consumers sharper, bolder options...
• Heluva Good!® Introduces NEW Limited Edition Black Bean Queso Dip Sodus, NY (May 1, 2012) - New Flavor Offers Southwestern Kick Just in Time for Cinco de Mayo...
• Heluva Good! Encourages Racing Fans to Serve “Heluva Good! Finger Foods for the Finger Lakes” during Watkins Glen International’s Race Weekend Watkins Glen, NY (August 12, 2011) - During the weekend of August 12th–14th, racing fans can spice up their tailgating experience at Watkins Glen International by serving up “Heluva Good!® Finger Foods for the Finger Lakes” to celebrate the “Heluva Good! Sour Cream Dips at The Glen” NASCAR Sprint Cup Series race....
• Heluva Good!®, Title Sponsor of “Heluva Good! Sour Cream Dips 400,” Donates $10,000 to VFW Foundation Brooklyn, MI (June 15, 2011) - Funds Support Salute to Military Fathers Program on Father’s Day NASCAR Sprint Cup Race...